In its first quarterly update as a publicly traded company，F(xiàn)acebook reported its slowest revenue growth in at least a year，a tripling of its costs and expenses and a decline in some levels of user activity. Also，the company offered few specifics on future results and how it plans to profit from users spending more time on mobile devices，a trend that has threatened the social-network company。
在臉譜成為上市公司后的第一份季報(bào)中，臉譜公司報(bào)告了在至少一年內(nèi)最低的總收入漲幅，這主要是由于成本開支增加及使用者的減少。同時(shí)，季報(bào)中幾乎未能涉及未來收入的詳情，也幾乎未涉及公司打算如何讓使用者花更多時(shí)間在其手機(jī)上從而獲取利潤，這種情況正威脅著這家社交網(wǎng)絡(luò)公司。(《華爾街日報(bào)》)
The social network reported second-quarter revenues of $1.18 billion，up 32 percent from the same quarter last year，narrowly beating analyst estimates. But marketing and sales expenses quadrupled to $392 million，share-based compensation swelled，and margins fell from 53 percent a year earlier to 43 percent.
這家社交網(wǎng)絡(luò)公司第二季度的收入達(dá)到11.8億美元，同比增長32%，略高于分析師的預(yù)估。但是公司的營銷開支增長四倍，達(dá)到3.92億美元，使得按每股計(jì)算的補(bǔ)償金大幅膨脹，毛利率從去年第二季度的53%下跌到43%。(彭博社)
臉譜第二財(cái)政季度出現(xiàn)虧損，但收入大幅增長，高于分析師預(yù)期�？偝杀炯爸С鰪�4.88億美元飆升至19.3億美元，主要受股票薪酬支出影響。當(dāng)季臉譜虧損1.57億美元，合每股虧損8美分；上年同期實(shí)現(xiàn)利潤2.40億美元，合每股收益11美分。不包括股票薪酬及其他特殊項(xiàng)目，當(dāng)季每股收益持平于12美分。收入11.8億美元，較上年同期增長32%，較第一財(cái)季增長12%。
Although the stock fell to a low of $22.28，it closed at $23.71，down $3.14，or 11.7 percent.The fall resulted from a tepid earnings report by the company on Thursday.
由于周四公布的財(cái)報(bào)不理想，臉譜公司的股價(jià)周五一度跌至22.28美元，最后收報(bào)23.71美元，跌3.14%，跌幅達(dá)到11.7%。(《紐約時(shí)報(bào)》)
On the post-earnings-report conference call，founder and Chief Executive Officer Mark Zuckerberg addressed analysts to give“a clear sense of the investments we are making.”He said the company is focusing on three growth areas—mobile，a platform(software on which other companies can build)，and social ads.
在財(cái)報(bào)公布后的電話會議里，臉譜公司CEO馬克·佐克伯格對分析員表示：“我們正在做的投資概念清晰”。他說，企業(yè)專注于三個增長領(lǐng)域：手機(jī)、平臺和社交廣告。(《紐約時(shí)報(bào)》)
“Facebook is in the early stages of an important transition in its (mobile)advertising business that should drive accelerating growth and margin expansion over time，”J.P. Morgan Securities analysts said.
摩根大通分析師表示，臉譜正處于其(手機(jī))廣告業(yè)務(wù)的重要轉(zhuǎn)型期的初期，這種轉(zhuǎn)型久而久之將會推動增長加速以及毛利擴(kuò)張。(路透社)
Facebook only recently began to offer limited advertising on its mobile platform. The company generates a very small portion of revenue from mobile，but is investing heavily in improving mobile apps and building a platform on top of which new apps can be built.
臉譜不久前剛開始在手機(jī)平臺提供有限的廣告業(yè)務(wù)。公司來自手機(jī)的收入占很少一部分，而對增加手機(jī)應(yīng)用服務(wù)和打造一個可以使用新的應(yīng)用服務(wù)的平臺方面進(jìn)行了大量投資。(路透社)
分析人士認(rèn)為，臉譜未來發(fā)展的走向取決于它如何在保證用戶數(shù)量及在網(wǎng)站停留時(shí)間的基礎(chǔ)上說服廣告商向網(wǎng)站及移動客戶端投放廣告。臉譜強(qiáng)調(diào)說，60多家公司在其平臺上的獨(dú)立投資回報(bào)數(shù)據(jù)(ROI)顯示，70%的公司在臉譜廣告的回報(bào)達(dá)到廣告費(fèi)的3倍以上，49%公司的回報(bào)達(dá)到廣告投入的5倍以上。